my love affair with the JWA rebranding of LOEWE has reached new heights
the first moment i heard the existent merchandise at the boutiques was going extinct due to renovations i was like WAIT-WHAT!? i liked the old LOEWE and i feared the luscious decadent leather was going to go down to bad branding strategy, but as soon as i saw the sneak peaks of the brand's new take on luxury i was ready to swipe my card because my heart had found a new aesthetic of understated luxury with a beautiful and perfect quality.
the knot bag charms are a twist [pun intended] to the current fluffy ones that have flooded the streetstyle scene lately. i am happy :)
[LOEWE Knot Keyring]