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i won't lie, i was ready to be a hater when at LOEWE they announced a new creative director
J.W. Anderson work has been on my radar, but i never expected him to jump into a brand
to 'destroy' everything and build back from what remained…
it was a lovely shock into my system to encounter the new branding and abstraction of their classics
in a way it reminded me of Martin doing his thing at Hermès…
i can now proudly [and my wallet begins to shake…] say I LOEWE IT!!!

the old meets the new;
fresh, young and clean…
there's a reason why WALLPAPER mag named it the best rebranding of the year!!!


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