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as the color of the year was announced late last year, Greenery is the official name for it.
but earlier the speculation was strong in regards of it being KALE! i was all into it.
Kale seemed a good bet due to the superfood/detox quality that it embraces, a more cooled toned green that steered away from the military shade of green we've been bombarded with lately.
but the sudden change in shade after the announcement and it being more 'general' that specific shade of green 'Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.' 

however the macrotrends for this SS17 warn us that we will face our biggest fears… and we are entering times when we realize the world we used to believe in actually works in a different way.


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